Rheinische Friedrich-Wilhelms-Universität Bonn

Faculty Member, Institute for Food and Resource Economics

Akademische Raetin (Asst. Prof.)

Agricultural Science

Thesis Title: Food Quality from the Consumer's Perspective: An Empirical Analysis of Perceived Pork Quality

About

Carola Grebitus is currently Assistant Professor at the Department of Agricultural and Food Market Research at the Institute for Food and Resource Economics, Bonn University, Germany. Prior to her appointment at Bonn University she was a postdoctoral research fellow at CARD at Iowa State University, and at the Department of Rural Economy, University of Alberta. Carola received her Doctoral degree from the Department of Agricultural Economics, Kiel University, Germany. Carola’s research is focused on modeling consumers’ food choice. She has worked extensively on determinants of consumer behavior, purchase decision making, and food quality from consumers’ perspective. Her current research includes consumer preferences for local food, food miles, and sustainable (food) products; willingness to pay for and acceptance of new food technologies including food safety aspects; and the influence of food labeling on purchase decisions, as well as promotion of healthy food choices (e.g. creating target oriented communication strategies for healthy diets and children’s fruit and vegetable consumption). Carola recently received the Sylvia Lane Mentorship Fund by the AAEA Trust. Her mentor is Jayson Lusk. Their research project is to analyze the influence of behavioral determinants on bidding behavior in auctions.

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